How popular is your website?
Backlinks are inbound links to a website or web page that enables you to keep track of other pages on the web that link to your site
The number of backlinks is an indication of the popularity or importance of that website or page
Search engines often use the number of backlinks that a website has as one of the factors for determining that website's search engine ranking. For example, Google's PageRank algorithm uses backlinks to help determine a site's rank.
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