DESCRIPTION: This tag lets you control what appears as the summary of your web page and will be displayed after the title of your website in the index listing (Most search engines).

Your Description also supports your Title Keyword tags and Meta Keywords resulting in good search engine placement. Again be very descriptive and include important keyword. You may repeat your title tag keywords (255 Characters Max.).

Description
KEYWORDS: Important information which supports your title tags and description tags. This information will not be visible to your visitors but will help with higher ranking (some engines).

When choosing your keywords, do so from an outsiders point of view. Try to imagine what keywords a viewer will use to find a site like yours. And remember DON'T SPAM by placing mass amount of repetitive keywords. Keep your most important keywords at the beginning of the tag (1000 Characters Max, separated by comas).

keywords

ROBOTS: This tag tells the search engines spider what or what not to do with your page(s). This tag is particularly important if you want to keep the contents of your page and/or following page links out of the search engines index. For instance if your page is an entry point to a password protected area, you probably do not want the search engines to index past that page! Default: 'Index page, follow all links'.

Index page, follow all links Index page, do not follow links Do not index page, follow all links Do not index, do not follow links

REVISIT: Helps controls how often your web page can be revisited by search engine robots. Recommended: 15 days.Revisit: 8 15 30
AUTHOR: Generally identifies the writer or producer of the web page, give yourself credit for a job well done. Author